How to Improve Your Selling Processes with Social Media

23 June 2022

You use social media to grow your brand and engage your fans. Why can't you use it in your selling processes too? Keep on reading this post to learn how.

23 June 2022

More than half the world uses social media – that means there are over 4.6 billion social media users globally and the number is increasing all the time.

In fact, social networking is one of the top online activities, as more and more people are using these sites for both professional and personal purposes. Plus, with the increase of smartphone usage, these numbers are growing exponentially.

But can social media really be used to drive sales? Absolutely.

There are many different ways that social media can improve your selling processes.

From expanding your global reach to allowing you to engage directly with customers, the most popular social media sites can bridge the gap between online and in-person connections giving your customers a more personalized experience.

Here are seven tips to improve your social media sales strategy to drive revenue to your website and business.

1. Choose the most appropriate social platform

One of the first and most important components of social selling is to consider which social platform your business should focus on.

To determine this, you’ll first want to figure out who your target audience is and which social platforms they are engaging with. Of course, this varies from business to business and whether your target audience fits more than one type of demographic and/or social site.

Considering your audience in this way will help you understand how best to reach them and which social platforms will likely be the most useful and relevant to their needs.

2. Establish a Strong and Engaging Online Presence

First and foremost, create a handle that represents your business as best as you can. Then stick to using that handle (or very similar) across all social platforms. This keeps consistency, strengthens your brand image and can significantly impact your growth, as users can identify your products or services more easily.

Next, you’ll want to use your social media sites to create relevant, sales-driven content. Just having a Facebook page, for example, is not enough. You need to use the Facebook page to create content that your users will enjoy reading and that is helpful and relevant to their needs.

By posting useful information consistently, this will help create a stronger and more engaging presence that will bring people in and keep them interested.

3. Research Competitors and Create a Growth Strategy

As you work on your social selling processes, you’ll inevitably be doing some competitor analysis on different brands, companies, and user engagement trends.

Your goal is to turn this research into an actionable growth strategy for your business.

Social Selling


As you create your business goals, think both short and long-term. It’s important to consider things like brand awareness (how many potential customers know who/what your company is and does), engagement (how people are actively viewing/sharing your content), your overall brand loyalty, and other strategies such as how you’re generating leads and then converting those leads into sales.

4. Connect and Build Your Online Relationships

Social selling should be a collaboration between your sales team and your marketers. It should also be about making connections with other brands, companies, and individuals who can help increase your online presence and growth.

A big tool for social media sales strategy is influencer marketing. Influencer marketing taps into social media influencers who can promote your products on their social feeds for a percentage of sales.

You can create a strong sense of loyalty and brand credibility through this means of authentic advertising. This also gives you an opportunity to create more branded content and even develop personalized hashtags for your brand/business.

5. Convert Your Loyal Followers to Marketers

There are a number of ways to build a loyal following: For example, it’s important to be authentic. This means responding to reviews (both positive and negative), engaging with your online customers, and being available to answer questions and address concerns.

Another equally rewarding way to help build your selling processes is to re-post content from real users engaging with your products/services.

This gives your business credibility for the products or services you provide, plus generates genuine engagement with your customers if there’s the potential that they’ll be re-shared on your pages.

Using strategies like these means your customers are doing the work for you.

6. Invest in Your Advertising

If you’re serious about your social media sales strategy, then it’s important to invest in your online advertising strategy.

All social media sites offer the ability to advertise your posts to a large audience by ‘boosting’ or creating sponsored content. Creating campaigns and customizing your ads will help to reach the right audience, too.

You’ll also want to simplify your buying process as much as possible. If you have the ability to link directly from a post to your content—do so! This is the easiest way to get potential customers from the original ad to your sales page (and hopefully generate a sale). You can also create ‘buyable’ or ‘Pin-able’ (Pinterest) graphics that you can link to, for example.

7. Be Consistent

Consistency is key when it comes to social media selling.

Be consistent in how and when you’re posting so that there’s reliability to what you share and who you reach.

Improving Your Selling Processes Is Possible (If You Invest)

Social media has incredible potential as a tool to build your business and expand your global reach.

Although the process may seem daunting at first, it’s definitely possible if you invest in the process. The most important things to remember are that your brand must be consistent, visible, and shared to the right audience.

As you work on building your social media strategy, think about how you can create a brand people can rely on and engage with. Finding and connecting with your target audience will help shape the content you create that meets their needs and if you invest your time in these processes, you’ll inevitably see a positive effect on your sales.

For other ways to grow your business and increase your sales, as well as tips for expanding your global market, feel free to get in touch to see how we can help.


If you’d like to learn more about Kompass and our solutions, check out the rest of our website. We are your route to business worldwide, and we can help you capture new business opportunities with smart business data and digital marketing solutions.

We can also help you stand out from your competitors with a Booster company profile – premium positioning in relevant search results will ensure the right decision-makers find you. Find your Booster solution today and start growing your business the smart way.

Disclaimer: Please note that this blog only contains general information and insights about legal matters. The information is not advice, and should not be treated as such.


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