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EasyBusiness and AI Powered Lead Generation
Quality lead generation continues to be a key challenge in prospecting. Reportedly, 54% of marketers, say improving lead quality is their biggest challenge. The explosive growth of unstructured data in recent years has made traditional methods of information processing obsolete. However, achievements in the field of artificial intelligence and semantic search promise to solve these problems, allowing you to understand and efficiently process these massive data and generate quality leads. Semantic search goes beyond traditional keyword matching methods. Instead of focusing solely on finding exact keyword matches, it considers various factors such as the context of the query, the searcher's location, previous search history, and even synonyms of words. This approach allows for a more detailed understanding of what the user is actually searching for. For example, if someone searches for ‘apple’, semantic search helps the system determine if the user is interested in fruit or technology products by analyzing additional context provided in the query or gleaned from past searches. Artificial intelligence is emerging as a revolutionary tool that is opening up limitless possibilities for optimizing commercial operations, including prospecting and lead generation. By integrating online prospecting tools based on AI-driven semantic search, companies can not only improve lead generation efficiency and sales accuracy, but also gain a competitive advantage in the marketplace.Understanding semantic search
Semantic search is one of the pillars of search engines. This concept refers to the search engine's understanding of users' search intent. This means that instead of focusing solely on keywords, semantic search also analyzes the context in which these keywords are used. With the development of artificial intelligence, semantic search has evolved significantly and now plays a central role in search engines. With a better understanding of context, search engines can produce results that are not only relevant, but also more accurate and useful to the user.Benefits and advantages of semantic search
One of the main benefits of semantic search is that it produces more relevant and accurate results. By understanding the context and meaning of keywords, search engines can produce answers that better match what the user is looking for. In addition, semantic search can improve the user experience by offering more organized and structured results. For example, instead of just a list of search results, some search engines can now display infoboxes, snippets of text, lists of posts, carousels of images, and more.Impact of AI on the web sector
AI is changing the way search engines work, which has an impact on the whole web sector. Companies now need to optimize their content not only for keywords, but also for semantic relevance and context. However, this should lead to the creation of better and more appropriate content for users and with AI's ability to deliver personalized search results can improve user experience and engagement. This can have a positive impact on click-through rates and user retention, leading to increased traffic and revenue for businesses.How B2B online prospecting is changing
Artificial intelligence is gradually penetrating all areas of society, and the online prospecting sector is no exception. AI has the potential to change the landscape of prospect identification, making search results more accurate, faster and relevant.Audience segmentation and targeting
The traditional approach to segmentation and targeting is becoming obsolete not by the day, but by the hour. With semantic search and artificial intelligence, you can adapt your search strategies and quickly identify the most promising and profitable segments. This way, you can focus your efforts when searching for new customers, where they will have the greatest impact. By pinpointing the customer segments that are most likely to convert, you can reduce unsustainable use of resources and optimize the effectiveness of your sales & marketing campaigns. This can lead to a significant reduction in the cost of customer acquisition and help to improve your company's overall profitability. Now that you've segmented your target audience, the next step is to accurately identify potential customers that fit into those segments. Traditionally, this has been done using web scraping tools and lead generation solutions (such as Kompass EasyBusiness), which although powerful, are not infallible. How many times have you had to manually check the generated lead lists to make sure the profiles actually fit your criteria? However, this is where AI can play a very important role - by acting as a validator of your database and ensuring that your target list is both credible and relevant.Online prospecting tools based on AI-powered semantic search
Now when using EasyBusiness by Kompass, you can engage artificial intelligence for semantic lead generation: when activated, our AI Kompass option will make the process of searching for business leads easier and more accurate when generating qualified prospect lists. Combined with the structured and content-rich Kompass global B2B database, the natural language and AI semantic search option will not only create more relevant prospect lists, but also identify companies with similar profiles for you to target.Conclusion
The constant evolution of search engines has given rise to a number of major technology trends. In particular, the versatility of search engines has become evident through the gradual integration of semantic search and artificial intelligence features. This allows users to get more relevant results by better understanding their queries. In the long run, semantic search will no doubt become ubiquitous on the Web of the future. It will become the foundation of search engines, social networking platforms, databases, and affect many other aspects of the Web. In addition, the role of artificial intelligence in semantic search will increase as it is the backbone technology that can accurately understand and interpret the vast amounts of data generated every day. AI is not meant to replace humans, but to save them time and improve the quality of their work. This is the essence of AI technology, and it will revolutionize many professions. AI has huge potential to transform online search. It represents a new dimension of ultra-personalization, going beyond basic algorithms into a future where every search is perfectly contextualized.If you are looking to find new business leads, AI Kompass on EasyBusiness can help you capitalize on the benefits offered by semantic search and AI – Find out more from our UK team!
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