What a Pitch Deck Offers
For the vast majority of businesses, there is now an expectation that a “pitch deck” will be provided, either as a first touch with a prospect or as an aide memoire after an online meeting. Where international markets are involved, this is almost a given.
The pitch deck has become the shop window for business and it is critical that, in addition to delivering the vendor’s message clearly and in an engaging manner, it captures the prospect’s attention within the first few seconds.
You need the best possible shop window to stand out above the competition but your core business is not design, marketing comms, video production or even copywriting.
Most internally produced pitch decks focus on the product or service being sold and not on the idea of engaging the viewer.