Improving knowledge of their customer base.
“To connect to our services, our customers only needed to enter a simple email address. We therefore had difficulties profiling our customer database and obtaining accurate information about our users. That's why we went to Kompass, as part of a joint project between the ISD and Marketing. Our objective was not to gain an immediate commercial benefit, but rather to set up longer-term processes.”
Matthieu Brun-Bellut - DSI Group Coyote 
