26 May 2022
Online advertising is often something that businesses struggle with. This is especially true for companies that operate within the B2B space and whilst there are lots of opportunities to advertise a small business online, it can be challenging to find suitable clients.
Fortunately, taking advantage of an online business directory can help you bridge that gap, so we’ve put together a short guide that details everything you need to know about using one.
Let’s get started.
1. A high level of accessibility
When utilizing other forms of marketing, you need to rely on your audience to interact with the method you use. For example, let’s assume that you allocate money toward online advertising.
Although plenty of people may end up seeing your ad, there’s no guarantee that a specific party will engage with it. You must also allow for the simple fact that the audience you are targeting may not be online while your ad is running.
However, when using an online directory, the increased level of accessibility it offers serves as a highly cost-efficient form of marketing. In many instances, you will experience an exponential return on your investment.
This will allow you to grow your business and boost your overall performance.
2. Increase your reach
Another issue that B2B companies often have with their marketing efforts is attaining sufficient reach. To clarify, traditional marketing could fall far short of your intended metrics.
Additionally, reach isn’t always indicative of the overall performance of your marketing strategy. For instance, let’s assume that someone with many followers shares a post that you made on social media.
This content might be viewed by hundreds of thousands of people who would have otherwise missed it, and you might even experience a spike in website traffic. But, likely, these users won’t have a vested interest in the products or services your company offer.
In this case, the massive reach that you experience won’t be as significant as it seems.
Online directories, however, are specifically designed to connect businesses with their target demographic, meaning that anybody who discovers your business on the platform is likely to be interested in what you can provide to them. As a result, it is much easier to reach your target audience since they are essentially looking for your products or services in the first place.
3. More specific targeting
One of the most significant attributes of using an online directory is the capability to fine-tune your targeting. Although you can customize your target audience while using online ads, this doesn’t necessarily mean that you will experience an increased number of sales.
Many users tend to ignore conventional paid ads, something that can cause significant setbacks for your business.
Instead, you can use an online directory as a platform to target a more specific group of individuals. In this case, you are essentially leveraging the audience of the online directory itself.
Kompass offers a flexible platform that covers a wide range of B2B interactions. Customizing the type of individuals, you are looking to connect with will save you time and increase your potential to attract interest from the right decision-makers looking to build a business relationship.
4. Find the ideal match
Regardless of how specifically you can target your audience or how many users you’re able to reach, you still may have trouble finding the ideal match for your business. This is one of the main issues that online directories aim to resolve.
A quality, long-lasting relationship in the B2B space can often generate profits for years to come. For example, a company looking for a wholesale supplier might discover one that meets all their needs whilst using an online directory.
As time goes on, the supplier may show their appreciation for their business relationship’s longevity by providing special discounts on their products. This gives the other company the opportunity to invest money saved elsewhere within their business, and as a result, help to improve their performance.
It is worth considering this sort of benefit as a potential outcome.
5. Increased brand awareness
Many entrepreneurs tend to overlook the importance of brand awareness. After all, you can’t expect to meet your sales metrics if nobody knows about your company.
Unfortunately, it can be challenging to cut through the clutter in many industries and set yourself apart from your competitors. Since online directories allow users to look for companies based on the type of products or services they offer, your audience won’t necessarily need to know about your company for them to find you.
Not only does this allow smaller or lesser-known companies to increase their sales numbers, but it also helps them to establish a presence in their industry.
As they work with more and more clients, they can use these relationships to facilitate future agreements. Although you should keep in mind that this can be a long-term process — you may not immediately see benefits in terms of brand awareness.
But the longer you make use of an online directory to promote your company, the more potential you gain to increase your reach in and beyond your existing business markets – in the UK or globally.
Using an online business directory can be a game-changer
If you would like to find out more about increasing the online visibility of your B2B company by attracting the right audience, be they local, nationally-based, or overseas, feel free to get in touch to see how we can help.
If you’d like to learn more about Kompass and our solutions, check out the rest of our website. We are your route to business worldwide, and we can help you capture new business opportunities with smart business data and digital marketing solutions.
We can also help you stand out from your competitors with a Booster company profile – premium positioning in relevant search results will ensure the right decision-makers find you. Find your Booster solution today and start growing your business the smart way.
Disclaimer: Please note that this blog only contains general information and insights about legal matters. The information is not advice, and should not be treated as such. Kompass.com